This Agreement is made at Karachi on this 3rd day of July 2018 by and between:

INTERACTIVE CELLS (PVT) LTD. having its office at Suit # 605, 6th Floor, Business Plaza, Mumtaz Hassan Road, Off. I.I. Chundrigar Road, Karachi, Pakistan through its General Manager, Mr. Kashif Waheed (hereinafter referred to as the “ICL”) of the first part;


 (hereinafter referred to as “Publisher”) of the second part;

ICL and Publisher shall hereinafter be individually referred to as a “Party” and collectively referred to as the “Parties” represented by their respective authorized official which expression shall, where the context so permits, mean and include its successors-in-interest and assigns;


A.    ICL is in the business of Digital Advertising with its brands Advertyze Networks (ADN) and Exchange Display Network (EDN) 

B.     Publisher is the owner of the Website(s) with complete marketing and execution rights for running the digital ad campaigns:

C.     ICL has offered to Publisher for monetization their remnant inventory by offering it to multiple demand partners through EDN. 

D.    In response to offer from ICL, Publisher has agreed to provide remnant global inventory to EDN for selling to its demand partners 

E.     Now, the Parties hereto have agreed to enter into this Agreement in pursuant to the terms and conditions given hereunder.